Search engines analyze incoming links to your website as part of their ranking criteria. Knowing your competitors incoming links, gives you a strategic advantage.

https://www.spyfu.com/

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Add social media link icons to invite people and make sharing your content easier with one click. Test the sharing of your link that an attractive poster image and relevant and engaging title will post.  This link bait stimulates repeat sharing of your content with the hopes of a domino effect making your content go viral.

Google only displays the first 66 or so characters (with spaces), keep the title under 66 characters and relevant to the content on the page. Title tags and meta description tags should be relevant to the content on your page. Some coders get lazy and use the same tags for every page, but when the content does not have similarity to the tags then that pages will not be shown in search engines.

Headings play an important role in organizing information, and pre_HTML5 recomenadtrions were to use ONLY ONE H1 tag per page, and optionally using one or more subheading (H2-H6). With HTML5 you were are allowed multiple H1 tags, which makes sense for single pages websites that use responsive scrolling to navigate. This articles explains more in depth why multiple H1 tags are correct:

https://webdesign.tutsplus.com/articles/the-truth-about-multiple-h1-tags-in-the-html5-era--webdesign-16824

The title attribute tells the search engines and the user more information about where a link will take them if they click through it. It’s also a W3C standard for making your page accessible to those who are visually impared. Example:

<a href="http://www.mikegondek.com/tuorials/dispersion effect" title="Step by step instruction for creating a dispersion effect in Adobe Photoshop">Dispersion Effect</a>

The ALT Attribute is for describing an image to the search engine and to the visually impared. Example:

<img src="/images/logo.jpg" alt="mikegondek">

Images and video should be named appropriately and if they match keywords then this will increase your page ranking. Now you need to keep your images organized, so there is no penalty for example adding additional letters to you filename for example blueberries-01.jpg, blueberries-02.jpg, blueberry_picking.mp4.

Very important is your .html, .ppt or .pdf files, since many search engines now allow users to query using "inurl:" searches. Try putting this into google: “blueberry picking site:.com filetype:pdf”. You search engine will return "blueberry-picking.pdf, blueberry_picking.pdf, etc.

Open up a text editor, such as Notepad and type "User-agent: *". Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to "please feel free to review and index every page of this website".

Add a  “Disallow: /js/” to your robots.txt so crawlers not to bother with excessive field your site likely has or should have in the JS folder.

PageRank is relative and shared throughout a website by a unique voting system created by Google.  Since every page on the website will be linked to the site map, it allows webcrawlers (and users) to quickly and easily find content.

Though you may feel like it is impossible to get listed high in Google’s search engine result page, believe it or not that isn’t Google’s intention. They simply want to insure that their viewers get the most relevant results possible. In fact, they’ve even created a program just for webmasters to help insure that your pages get cached in their index as quickly as possible. They call the program Google Sitemaps. In this tool, you’ll also find a great new linking tool to help discover who is linking to your website.