BRAND: Land O' Lakes
PROJECT: Packaging Design & Production | Illustration

Land O' Lakes was already an established brand in the diary market for butter, but needed a simple layout for a new line of milk that directly competes with the other established brands out there. They needed a look that communicates a simple, dependable, quality product at a fair price. The type is tall and thin to help readability at a distance, on a prinicpal display panel area under 20". The background was illustrated by Mike Gondek to match the style/colors of the lakside within the exisiting logo, with brighter colors on the trees to promote the freshness of the product.