BRAND: Miller Brewing
PROJECT: Packaging Design & Production

Miller needed a concept to appeal to beer drinkers looking for a new beer that is only priced slighlty higher than their flagship lite beer. The product name, logo and layout of this golden semi-dark light beer were concepted by Mike Gondek to have a slighly more premium look than lite.

The gold gradient on the bottle is achieved with metallic ink, while the can has a metallic shine is achieved with a transparent ink over the aluminum along with metallic inks over white on the bottom portion of the can. The wheat in the logo and backgroung was made golden to communicate the flavor of liquid gold.